Con Cung is Vietnam’s leading mother and baby retail brand, trusted by millions of families nationwide. In 2023, the company launched a major upgrade of its e-commerce platform with the goal of creating a seamless and delightful shopping experience for young mothers and modern families.

The design challenge was to refresh the visual identity of the Con Cưng app from Version 3.0 to 4.0. With Gen Z parents and digitally savvy families as the core audience, the interface needed to feel dynamic, colorful, and approachable, while still ensuring clarity and ease of use for everyday shopping.

My role focused on renewing the icon system, refining style elements, and expanding the color palette. These updates modernized the look and feel of the app, strengthened brand recognition, and created a more joyful and family-friendly experience across digital touchpoints.