Double Day is Con Cung’s monthly online sales series, running on dates like 6.6, 7.7, and 8.8, each with a unique seasonal or festive theme. The campaigns target modern Gen Z moms with visuals that are vibrant, playful, and emotionally engaging.

For this project, I led the visual direction and theme development. I designed the main key visual and adapted it across all major digital channels, including Facebook, Zalo, Instagram, the mobile app, and the website — maintaining brand consistency while allowing room for creative storytelling.

This project demonstrates my ability to create cohesive, high-impact visuals under tight timelines and deliver for large-scale e-commerce platforms.