Livestream Shopping Feature
Enhancing Con Cung’s e-commerce ecosystem through an interactive livestream shopping experience.
Project Type
App Feature, E-commerce Design
My Role
UI & Visual Design
Tools used
Figma, Adobe Illustrator & Photoshop
Deliverables
User research summary, icons system, splash screen, App Store/ Google Play screenshots, homepage, live page, pop-up banners
Con Cung is Vietnam’s largest retail chain for mother and baby products, with more than 700 stores nationwide. To strengthen its digital presence, the company continues to enhance the Con Cung App as its main shopping platform for baby formula, diapers, toys, and maternity essentials.
This project introduced a new Livestream Shopping Feature within the Con Cung App. The goal was to create an interactive, in-app experience that lets customers watch live product showcases, chat with hosts, and purchase instantly without switching platforms.
The feature was designed to boost engagement, attract Gen Z and millennial parents, and convert live viewership into real-time sales through a seamless and enjoyable shopping journey.
Thank you for viewing my project. If you're interested in learning more or would like to connect, please feel free to reach out to me via https://www.linkedin.com/in/mielee/