This brand identity began with a simple question: what would my personality look like in design? I wanted to create a system that feels bold, curious, and quietly expressive.

Miele is a blend of my nickname and last name. It is more than just a name. It is a visual reflection of how I think, feel, and create. Every detail, from the grid structure to the choice of color, carries a part of me.

My illustrated character wears the purple sweater I often wear in real life, along with the shoes that have walked with me through many creative days. These details make the brand feel personal and familiar. This is how I see myself in design, through small moments that speak honestly.