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Miele

Where personal story meets playful design

Project Type

Brand Identity

My Role

Art Direction & Graphic Design

​Tools used

Adobe Photoshop, Illustrator, After Effects, Wix

Deliverables

Logo Design, Brand Identity, Stationery, Illustration, Merchandise, Website, Digital Design,

This brand identity began with a simple question: what would my personality look like in design? I wanted to create a system that feels bold, curious, and quietly expressive.

Miele is a blend of my nickname and last name. It is more than just a name. It is a visual reflection of how I think, feel, and create. Every detail, from the grid structure to the choice of color, carries a part of me.

My illustrated character wears the purple sweater I often wear in real life, along with the shoes that have walked with me through many creative days. These details make the brand feel personal and familiar. This is how I see myself in design, through small moments that speak honestly.

Thank you for viewing my project. If you're interested in learning more or would like to connect, please feel free to reach out to me via https://www.linkedin.com/in/mielee/

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